You've probably heard it before: "You need to build your author platform." But what does that actually mean, and why should you start before you're even published?

What Is an Author Platform?

Simply put, your author platform is your ability to reach and engage with readers. It includes:

  • Your social media following
  • Your email list
  • Your website or blog
  • Your network in the writing community
  • Any other way you can connect with potential readers

    • Why Literary Agents Care

    When agents consider your query, they're not just evaluating your manuscript. They're thinking about marketability. A strong author platform shows:

  • You understand marketing - Publishing is a business, and agents want partners who get that.
  • You have an existing audience - Even a small, engaged following is valuable.
  • You're committed to your career - Platform building shows you're serious about being an author.

    • Starting Before Publication

    Here's the good news: you don't need to be published to start building your platform. In fact, starting early gives you a huge advantage.

    Choose Your Channels Wisely

    You don't need to be everywhere. Pick 1-2 platforms where your target readers hang out:

  • Twitter/X: Great for connecting with the writing community
  • Instagram: Perfect for visual storytelling and book aesthetics
  • TikTok: BookTok is huge for certain genres
  • Newsletter: The most valuable asset - you own your list

    • What to Share

    Before publication, share:

  • Your writing journey
  • Behind-the-scenes of your process
  • Book recommendations in your genre
  • Writing tips and lessons learned
  • Your beta reading experiences

    • Engage Authentically

    Building a platform isn't about follower counts. It's about genuine connections:

  • Respond to comments
  • Support other writers
  • Join conversations about books you love
  • Share others' content, not just your own

    • The Long Game

    Platform building is a marathon, not a sprint. Start now, stay consistent, and focus on adding value to your community. When your book is ready, you'll have readers excited to support you.

    We’re developing Manuscript Match as a place for writers and beta readers to connect. Join the waitlist for updates as the community takes shape.

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